Understanding advertising media Essay Example | Topics and Well Written Essays - 750 words

Understanding advertising media - Essay Example Capturing the true essence of advertising is an exigent task for there are varying factors that greatly affect its definition. One of these factors that cause modification in the meaning of the term is the media used. At present times advertising encompasses different avenues of communication.These include the printed media such as magazine, books and newspapers; visual media such as the television; the electronic media such the internet and other diverse form of tools that can attract the attention of the target market to a certain product (Richards & Curran, 2002).In the developing world of advertising and the business market, the printed media remains to be the primary avenue used. In the United kingdoms, the newspapers and magazines are established form of media utilized for advertising. The Guardian is one of the newspapers in the UK that receives a comparatively significant readers' share as compared to other newspapers and magazines.The Guardian is one of the leading newspaper s in the United Kingdom. There are factors that affect the competitiveness of this newspaper. The Guardian is known for covering news in a wide range of fields that is presented in a visually stimulating design that attracts the readers. This is due to the fact that the newspaper is being printed in colour which is unique for broadsheets. Another feature of the newspaper that serves purpose is the size of The Guardian and its printing process; the speed of production decreases with the size of the paper, thus, this size lessens the time needed for production of the Guardian (Hollis, 2005). Aside from the lay-out of the newspaper, the primary aim of this printed media is to impart issues that are pioneering and at the same time is of significant value to the target readers. Reaching and attracting a diverse population of readers is also important for any newspapers and media, thus, the Guardian made use of the advantages of the internet to be able to target the readers online (Rusbri dger, 2006). In the study of any form of media, attributes such as the target market, the circulation and coverage are considered. In the case of the written media, the editorial style is one factor that is deemed important. This factor mainly deals on the style of writing of a particular published work such as the newspaper. The primary consideration is the organization of the presented information in a newspaper. Every data imparted must be unambiguously constructed in prose or paragraphs and in a language that is considered formal yet not expressed in jargons that some groups of readers would not be able to understand. The literary presentation includes the construction of every story, the priority given to each story and the presentation of every titles and subtitles. May it be in the printed version or as seen in the web, the interface and the layout are important. Being a paper presented in full colour can be used to its advantage (Lynch & Horton, 2004). The aesthetics of the paper present ation can be used as a tool to attract readers whose readership and attention largely depends on being captured visually. The Guardian has 14.5 percent readers share compared to the other newspaper that is distributed daily. There is an increase which can only show that there is an improvement in the number of readers targeted by the newspaper. This is made possible although according to data presented The Guardian has the least volume sales. Thus, this can only mean that compared to the sales made in groups more individual readers purchase the Guardians (The Guardian, 2006a). In terms of readership on the other hand, a research that is periodically conducted by the National Readership Survey (NRS) revealed the following results. The result for the 2005 NRS is presented in Table 1. Based on the analysis conducted by The Guardian, an increase of 11.6% was observed in the survey results from NRS for the period of 12 months or one year.

Synesthesia and the Implications of Sensory Fusion :: Biology Essays Research Papers

Synesthesia and the Implications of Sensory Fusion Synesthesia is defined as the sensation produced at a point other than or remote from the point of stimulation, as of a color from hearing a certain sound.[1] (From the Greek, syn=together+aesthesis=to perceive). In common language synesthesia is an involuntary blending of the senses by some people, which allows them to see colors when looking at numbers, for instance. This is a topic that was introduced over a century ago, but has not been taken serious until recently with the development of tests capable of testing whether or not the condition was real. Previously, scientists thought that this was a figment of the imagination, drug abuse, or in its most concrete form one of memory. As if seeing a number paired with a color, say in early childhood was the reason that a person paired them later on in life. There was also the theory that these people were very creative and when they said that they could taste a shape, it was only an unconventional metaphor. However, thanks to in depth pursuit of this topic by scientists, especially Ramachandran and Hubbard the validity of such statements has been proven. One test they developed to test the ability of people to pair colors with the site of ordinary numbers involved printing up sheets with similar numbers, like 2 and 5. Many people claimed to see a certain color when presented with the number 2 and a different color when shown 5. The 2's and 5's were arranged in such a way that one number formed a distinct shape in the midst of the jumble of the other number. A non-synesthetic would be incapable of distinguishing any pattern due to the close resemblance of the numbers. But, in 90% of the cases where people claimed to see colors they were easily able to discern the shape because it registered stood out for them as a completely different color. One wonders what takes place in the brain to cause such phenomenal differences in perception. The cause is unknown for certain, like many things in the realm of science it has not been researched nearly enough, but there are some indications. The merging of certain senses points to a crossing of signals in the brain. Although the theory is an old one, it has come to the forefront of the scientific researcher's minds, with increased focus on the topic.

Chicano Art Essay

Chicano art started in Mexican American communities within sustain of the civil rights society, suitable a national art progress with global span which includes CARA exhibition, Los fours and the other exhibitions. The appearance, institutional carry out the ritual though innovation, mythic construct; political and civilizing engagement. During the 1960’s there was a lot going on the world, not only did Chicano had to stand up for them. They wanted to find ways to express Chicanos, in searching of ways one popular movement came which is the art. First of all, phantom sighting after the Chicano movement was developed in the early 2000’s this exhibit wanted to still reveal about the Chicano society. The meaning of their exhibit was broken down into three reasons. According to the book, number one- Chicano art produces to be seen, does not exist in the art world. Number two- self identified Chicanos who refuse the category. Number three- homonym’s for sighting sitting, citing â€Å"actions that turn the apparitional into something real†. I agree with those terms, however this exhibit was made and feels modernize. In which the book, states that it is a visual of everyday life; therefore we have to understand that each of the artists will view the world differently. Further than a century of discrimination adjacent to one of the biggest alternative residing in the United States with the purpose of continues now. Hispanics are targets of unfairness and are not proffer equivalent opportunities in jobs and learning. The prejudice dates back toward the finish of the Mexican War while thousands of Mexicans became American citizens overnight. .according to history, this happened, because of the Treaty of Guadalupe Hidalgo. That helped them to settle in America. Unfortunately they had a rough time in America, and later than in the three generation of individual born in America Chicanos resolute to uprising. Secondly, another exhibition called Chicano vision American painter on verge, this exhibit consist majority of paintings. â€Å"They were Chicano looked and at the world though Chicano eyes† , during a reading came across this appealing quote. Hence it correlates with the book of this title. The book has come up with so many flaws and positive aspects. One issue was struggled to gain acceptance in the gallery world, as stated in the book. Rather than waiting around, the artists would go and display their works anywhere that has people, example the book said â€Å"in public places wall† this has grab viewers attention because most people think of tagging or graffiti. However that is not the reason, artists have reason to put such a mural or scene on the wall. They wanted to tell a story, and expressing how they felt. Wondering what types of influences did artists have? Music, expressionism, impressionism, and photorealism were the reasons as mentioned in the book. Glugio†Gronk†Nicandro one influence was listening to the Beatles; Carlos Almarez has painting style similarity as an expressionism. John Valdez has an excellent photorealism painting, called Car show; that painting could easily be mistaken as a photo, if the artist did not explain what medium was used. In the late 1960’s and 1970’s formed social and political literacy, according to the book; therefore 1965 there was a popluar civil right activist, Cesar E Chavez. Who is known to fight with the famers to gain respect and equality; the iconographic figure is sun mad by Ester Hernandez. One great example is frank Romero, who creates the death of Ruben Salazar the painting is remembering on Ruben Salazar’s death, because he was known as a writer and activist during the 1960’s involve with the Chicano movement. In addition, the Chicano Movement not just do the unruly early life of the 20th century form a strong alteration here the connotations linked with Mexican-Americans nevertheless they as well did sculpture, paintings, perform to outward appearance a cultural personality exceptional and definitely their hold. For the most part viewing on Southern California during the 1940’s to the current, Chicano Art looked into older ancestry from Mexican painters like Rivera, Siqueiros, and Kahlo, and they follow certain styles and images. Third exhibition, â€Å"Chicano Art: Resistance and Affirmation, 1965-1985–toured major museums around the United States† as the author states, and known too CARA. This is an intriguing response from New York Times. â€Å"But where the Whitney show remains largely an attempt by art-world insiders to simulate an outsider art, â€Å"Chicano Art: Resistance and Affirmation† is the real thing, coming straight from the heart and mind of an entire culture, and having both the vitality and the limitations that such breadth of intention and intensity of feeling bring. † Agreement within the statement is highly recommended, those artists have work hard and fought for their place to put an art show; and illustrate to the world who are the Chicanos and what is going on in life. Overall all three exhibitions are admirable, but they each have similarities and differences. The exhibits discusses about these topics; people, culture, history and political aspects. Phantom sighting is view- conceptual over representative; that was stated in a lecture in class. Chicano Visions was look as creating an identity according to the book. CARA points of reasoning, is taken though all different ways such as â€Å"cultural studies, feminist theory, anthropology and semiotics† in which the author states.

The Geography of Russias 21 Republics

Russia, officially called the Russian Federation, is located in Eastern Europe and stretches from its borders with Finland, Estonia, Belarus, and Ukraine through the Asian continent where it meets Mongolia, China and the Sea of Okhotsk. At approximately 6,592,850 square miles, Russia is the worlds largest country based on area. Russia is so large that it covers 11 time zones. Because of its large size, Russia is divided into 83 federal subjects (members of the Russian Federation) for local administration throughout the country. Twenty-one of those federal subjects are considered republics. A republic in Russia is an area that is comprised of people who are not of Russian ethnicity. Russias republics are thus able to set their official languages and establish their constitutions. The following is a list of Russias republics ordered alphabetically. The republics continental location, area, and official languages have been included for reference. Adygea Continent: EuropeArea: 2,934 square miles (7,600 sq km)Official Languages: Russian and Adyghe Altai Continent: AsiaArea: 35,753 square miles (92,600 sq km)Official Languages: Russian and Altay Bashkortostan Continent: EuropeArea: 55,444 square miles (143,600 sq km)Official Languages: Russian and Bashkir Buryatia Continent: AsiaArea: 135,638 square miles (351,300 sq km)Official Languages: Russian and Buryat Dagestan Continent: EuropeArea: 19,420 square miles (50,300 sq km)Official Languages: Russian, Aghul, Avar, Azeri, Chechen, Dargwa, Kumyk, Lak, Lezgian, Nogai, Rutul, Tabasaran, Tat and Tsakhur Chechnya Continent: EuropeArea: 6,680 square miles (17,300 sq km)Official Languages: Russian and Chechen Ingushetia Continent: EuropeArea: 1,351 square miles (3,500 sq km)Official Languages: Russian and Ingush Kabardino-Balkaria Continent: EuropeArea: 4,826 square miles (12,500 sq km)Official Languages: Russian, Kabardian and Balkar Kalmykia Continent: EuropeArea: 29,382 square miles (76,100 sq km)Official Languages: Russian and Kalmyk Karachay-Cherkessia Continent: EuropeArea: 5,444 square miles (14,100 sq km)Official Languages: Russian, Abaza, Cherkess, Karachay and Nogai Karelia Continent: EuropeArea: 66,564 square miles (172,400 sq km)Official Language: Russian Komi Continent: EuropeArea: 160,580 square miles (415,900 sq km)Official Languages: Russian and Komi Mari El Continent: EuropeArea: 8,957 square miles (23,200 sq km)Official Languages: Russian and Mari Mordovia Continent: EuropeArea: 10,115 square miles (26,200 sq km)Official Languages: Russian and Mordvin Sakha Continent: AsiaArea: 1,198,152 square miles (3,103,200 sq km)Official Languages: Russian and Sakha North Ossetia-Alania Continent: EuropeArea: 3,088 square miles (8,000 sq km)Official Languages: Russian and Ossetic Tatarstan Continent: EuropeArea: 26,255 square miles (68,000 sq km)Official Languages: Russian and Tatar Tuva Continent: AsiaArea: 65,830 square miles (170,500 sq km)Official Languages: Russian and Tuvan Udmurtia Continent: EuropeArea: 16,255 square miles (42,100 sq km)Official Languages: Russian and Udmurt Khakassia Continent: AsiaArea: 23,900 square miles (61,900 sq km)Official Languages: Russian and Khakass Chuvashia Continent: EuropeArea: 7,065 square miles (18,300 sq km)Official Languages: Russian and Chuvash